June 30, 2005
“We’ve got a problem, boss.” “What is it, my esteemed chief marketing guy?” “It’s with our brand.” “Our brand? What could be wrong with that? It’s incredibly simple, ultimately recognizable and licensed to companies around the world.” “It’s been expropriated.” “By who?” “The Israelis.” “That doesn’t sound like a problem…more visibility for us.” “No, […]
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June 23, 2005
Queen Jeneane was sitting on the newly constructed deck to her beach house barking directions to her son who was puttering about down on the sand. “Move it over there,” she called out. “A little to the right. No, bring it back a bit. Yes, there, that’s it” Her son, a burly shipputznik-looking kind of […]
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